Fashion is a way for most people to represent themselves and express their uniqueness to the world. We are all naturally unique and most of us love to show our unique styles by personalizing the clothes we wear. Even if you say that most of our clothes are mass produced, the way we mix and match them can still show how unique a person is.
For the more privilege people, showing their uniqueness through fashion comes much easier. They are able to afford one of a kind couture pieces that can really show off their personality. Mass customization challenges this kind of uniqueness by being able to produce, not exactly one of a kind pieces, but customized pieces of clothing, shoes, or accessories that come close to the one of a kind treasures available today.
Your Own Customized Products
Most people seek to find unique pieces to help express themselves in the field of fashion. This is something that big brand mass producers are great at. Although they produce products at a very affordable price, most of them look the same. This production has helped lower down the price but nowadays customers are not at all impressed. Many want something else and they want to have something special. With this kind of demand, brand product producers are looking into mass customization in order to somewhat fulfill the need of being able to get special products customized especially for the customer.
The name brand companies allow you to Design Your Own Products now by giving you a few choices. There are now lots of customization that can be done with fashion products from shoes to even jewelry. Big brands even collaborate with other brands to allow that customization to take place and it has been loved by many consumers. The challenge here is to be able to give that customized product in a price range that doesn’t fall far from the mass produced ones. It can be very challenging to do this on the part of mass producers but many have come up with different ways to be successful at it.
One way for mass producers of brand products to give in to the customization demand is to release modular products. These products are made of certain customizabl parts that can be interchanged to create a more unique product. With this solution, the brand products can still mass produce the different parts and then simply leave it in the hands of the customers to assemble. For some, they let their customers choose the different parts of the products that would come together and then assemble it for them. Customers don’t really need a lot of choices, they simply need several to make them feel that they really designed the product.
Another way for businesses to be able to provide custom products is by means of providing the tools needed to create the products. Tools like 3D products would help in the creation of more customized products tailored to the specificity of what the customers want. Although this kind of technology is yet to take off, it looks very promising.